The Jim Crow Policies Of Baseball - 1789 Words

Many people in major league baseball attempted to stop segregation in the sport, it wasn’t even close to get accomplished until Brooklyn Dodger s general manager, Branch Rickey began the great experiment. The Jim Crow policies of baseball had been changed ever since 1945 when Rickey and Jackie Robinson from the Negro League s Kansas City Monarchs was placed onto a contract that would place Jackie into the major leagues in 1947. Jackie Robinson began to make history since 1947 when he first broke baseball’s color barrier to be on the team of the Dodgers. Robinson was extremely talented and won the National League Rookie of the Year award his first season of playing in MLB, and accompanied the Dodgers to the National League championship, which was only the first of his six trips to the World Series. After a successful season with the minor league Montreal Royals in 1946, The ending of segregation in baseball was official when he was given a Dodgers uniform with the famous number 42, in 1947 of April. Just two years later Robinson won the league MVP award and was awarded into the Baseball Hall of Fame in 1962. Although Robinson gave off an extreme amount of confidence and strength, Robinson faced tons of insults and threats because of the color of his skin. Robinson, being so courageous for still doing what he loved although constantly getting put down, inspired a generation of African Americans to begin to analyze the doctrine of â€Å"separate but equal† and began to startShow MoreRelated The Legacy Of Jackie Robinson Essay761 Words   |  4 Pages The legacy of Jackie Robinson goes beyond the April 15, 1947 afternoon at Ebbets Field, when the Brooklyn Dodger infielder became the first black in the 20th century to play baseball in the major leagues. He changed the sport, and he changed the attitude of a lot of people in this country, Jackie Robinson fought for all the people that were fortunate, a lot of them are, especially the minority guys, to be able to play in the major leagues and the impact on the people of color today. Robinson wasRead MoreEffects Of Jim Crow1716 Words   |  7 PagesIntroduction The main aim of this article is to show how Jim Crow laws developed, their impact on the black people including and the series of Supreme Court cases which led to the abolishment of these laws. It also highlights the series of events that took place in between 1860s and 1954 that led to abolishment of racial segregation in United States of America. The laws were made to make the life of the freed slaves tough but they were later abolished around 1960s after being in existence from 1860sRead MoreRacial Discrimination And Its Impacts On Today s Society1052 Words   |  5 Pagesexplains that it is not necessary to note and the cost of America’s pride is more significant than the cost of acknowledging the effects of slavery. In a speech to the City Club of Cleveland, advocate Ta- Nehisi Coates argues, â€Å"we see policy after policy after policy of plunder† in addressing race relations. He, along with other supporters of reparation, believes that if African-Americans are compensated, inequalities will not exist and blacks can start their lives over with just as much freedom andRead MoreSports And Its Impact On Society3522 Words   |  15 PagesAmerican man to sign with a Major League Baseball team. Jackie Robinson was born into a sharecropping family on January 31st, 1919 in Cairo, Georgia, but soon after moved to Pasadena, California in 1920. Jackie was the youngest of five siblings, all of whom were very athletic. His brother Matthew was a silver medalist in the 1936 Olympics and was a heavy influence on Jackie pursuing athletics. In high school, Robinson starred in five sports baseball, football, tennis, basketball and trackRead MoreThe Freedom Riders Essay1553 Words   |  7 Pagessegregation. Racial segregation is the separation of humans into racial groups in daily life. Segregation may apply to a variety of situations. Before the Civil Rights Movement of the 1960’s laws, policies, and practices were aimed at segregating blacks. After the Thirteenth Amendment abolished slavery in America, Jim Crow Laws regulated racial discrimination. Many states and local governments passed legislation to separate people of color from whites in many areas, such as, schoo ls, housing, jobs, and publicRead MoreThe Impact Of The Civil Rights Movement1018 Words   |  5 PagesAfrican American civil rights. One such person was the leader of the Reconstruction movement, Andrew Johnson. When Congress passed laws to give rights to give civil rights to the newly freed black men, Johnson vetoed the bills. Johnson’s Reconstruction policy did guarantee the ratification of the Thirteenth Amendment, however. Johnson’s plan for Reconstruction, though, was more about destroying the â€Å"white planter† class rather than supporting black civil rights. Johnson vetoed both the Civil Rights ActRead MoreEssay about Double Consciousness in August Wilsons Fences1010 Words   |  5 Pagesfeels that since he was denied a chance to play in the major leagues, than Cory should not be able to receive the same chance. Troy attempts to disguise this feeling as concern for his son, but cannot accept the fact that â€Å"[he] was too old to play baseball† (Wilson 39). However, he continues to deny this privilege to Cory because of the selfishness he feels as a result of double consciousness. The same double consciousness that serves the black community so well in their attempts to fight the â€Å"whites’Read MoreAnalysis Of The Book Burning Before The Public 2077 Words   |  9 Pagesof creating enjoyment under trying circumstances. African Americans were determined to overcome racism and enjoy themselves in their own country. Foster’s scholarship demonstrates that many activities including picnics, card games, jam sessions, baseball, movies, and even visits to amusement parks created temporary relief from oppressive segregation. â€Å"Free from scrutiny of contemptuous whites, blacks could relax and shed inhibitions.† One might suppose that even in 1963, it was â€Å"the scrutiny andRead MoreEssay From The South To The North1787 Words   |  8 Pagesgovernment made a set of policies called the Reconstru ction, which led to the Reconstruction era. The Reconstruction was suppose to help join the Union together. When the Civil War ended it was supposed to help the slaves and bring them freedom, but people in the South were very reluctant to bring about change. Since many Southerners hated the new Reconstruction laws after the Civil War. They started to make laws for African Americans which were Jim Crow laws. The Jim Crow laws became know as a â€Å"legalRead MoreRacism : Old Age Issue Of Racism1313 Words   |  6 Pagesconspiracy theories and Islamophobia. He has been the most disrespected president in this nation’s history. Here are 6 quotes you should know about the racism directed towards President Obama the last few years by Republicans. â€Å"We can talk about baseball. Talk about politics. Sure this country has a black president, President Obama is left with his foot stuck in the mud from all of the Republicans with the way he’s treated, We have moved in right direction, and there have been improvements, but we

My Life Experience At Georgia Southern University - 980 Words

Everyone has their own story of why they feel they are deserving of being admitted to the nursing program. Whether it was so they could make their parents proud or due to a family history, every person has their own personal reasoning for wanting to be accepted. So what is my story? I could tell you that I am a current sophomore at Georgia Southern University with a 3.98 GPA who is currently involved in The 100 Collegiate Women of America and Phi Eta Sigma Honor Society. These things however do not set me apart from other applicants, but there are two things that do: my life experiences and my motivation. My life experiences are not as extravagant as going on a jungle safari or studying abroad in another country, but these experiences significantly changed my life and helped me chose a career in the nursing profession. One of my proudest achievements and best experiences of my life was the day I received my 100 hour pin from DeKalb Medical Hospital. I had been volunteering at DeKalb Medical for the last two years and it was truly one of the most rewarding experiences of my life. It all started at the end of my eleventh grade year when my healthcare teacher had sent me an email telling me of this wonderful volunteer opportunity. Interested I quickly filled out the application and mailed it off as soon as possible. Then one day I received an email saying that I had made it through the first round and I was on to the next round which was the interview process. All dressed up inShow MoreRelatedEssay On College Career944 Words   |  4 Pagesgraduate highschool, I will be attend Georgia Southern University on a full ride with soccer and academic scholarships. I plan to receive my degree in business and marketing, and with that degree and marketing experience, I will become a marketing manager. I am excited to start this new chapter of my life and can’t wait! To start the next chapter in my life, I need to first apply and get accepted into Georgia Southern University. According to the Georgia Southern Admissions website, you must fillRead MoreThe Social Experience On-Campus or The Privacy of Living Off Campus1099 Words   |  5 Pages My best friend, Michael, and I were recently shopping around trying to determine where we were going to live starting in the fall next school year. We both spent this last semester on campus to fulfil Georgia Southern’s first-year requirement and both of us would be quick to agree that it definitely had its pros and cons. Before we started, we sat down and took a look at what on-campus and off-campus housing had to offer using a cost-to-benefit ratio. While living on-campus is great in the factRead MoreStatement Of Purpose For Doctoral Program1296 Words   |  6 PagesEtinosa Oghogho Texas A and M University College of Public Health Department of Health Promotion and Community Health Sciences Statement of Purpose for Doctoral Program Statement of Purpose and Objectives When submitting your Statement of Purpose and Objectives, it should be unique to each program to which you are going to apply. Your statement is intended to give you the opportunity to submit a tailored narrative which will describe your education, experience and professional career objectivesRead MoreQuestions for Critical Thinking1690 Words   |  7 Pagesattitude toward the South is that the â€Å"old South† was better than the current South. For example, in paragraph 14, John Wesley, the grandson, states â€Å"Let’s go through Georgia fast so we won’t have to look at it much.† And the grandmother replies, â€Å"If I were a little boy, I wouldn’t talk about my native state that way. She continues to say, â€Å"In my time, children were more respectful of their native states and their parents and everything else. People did right then.† The way in which the grandmother spokeRead MoreRepeal The Dream Act Of State Tuition Rates At Public Un iversities Essay1060 Words   |  5 PagesThe first state to adopt a law allowing undocumented immigrants to pay in-state tuition rates at public universities was Texas. This law is so-called â€Å"The Dream Act.† To qualify for this act an immigrant student must have graduated high school or received a GED in Texas, must live in the state for three years, and sign an affidavit confirming that they are seeking legal residency. According to the Education Commission of the States, since 2001, Washington, Utah, Oklahoma, New York, New Mexico, KansasRead MoreMy Great Grandmother, Mama Jo888 Words   |  4 PagesMy great-grandmother, Mama Jo, is from England, and my great-grandfather, Granddaddy, met her while in combat during World War II. Once the war ended, Mama Jo came across the Atlantic to the states and married my Granddaddy. This is where my family story begins. Their son is my grandfather, and he is the oldest of five children, which could get crazy at times. Most of ou r family traditions revolve around this side of the family due to its magnitude. Even though my great-grandparents have passed awayRead MoreMy Passion For Music And The Music Industry1232 Words   |  5 Pagesindustry, and my parents and I both knew that I was not going for school, unless it was for something music related. The music industry is such a broad category and there are so many moving parts within this sector. I chose music promotion for my career project, because it would allow me to go in and out of different departments within the music industry, along being able to work alongside creative individuals for artists. Pursuing a career in music promotion would allow me â€Å"to have my cake and eatRead MoreGeorgia College And It s Qualities1369 Words   |  6 Pagestheir own experiences and struggles within due time. Because my life revolves around school, my focus is directed towards Georgia College and it’s qualities. How does my experience throughout this pub lic liberal arts university tie into the close readings of Flannery O’Connor’s letters from The Habit of Being? As an African American female, I was unsure about how I would be treated in the college community, especially coming from a high school with majority black faculty, staff, and students. My experienceRead MoreMaya Angelou : An Amazing Woman1155 Words   |  5 PagesMaya Angelou â€Å"My mission in life is not merely to survive, but to thrive; and to do so with some passion, some compassion, some humor, and some style.†(Angelou 1). Maya Angelou was an amazing woman. Although she had a difficult childhood, she grew up to be and outstanding woman. She was the first Black woman to do many things, including the first black woman director in Hollywood. Angelou was born in â€Å"St. Louis, Missouri, on April 4, 1928† (Angelou 1). Her given name was â€Å"Marguerite Annie Johnson†Read MoreEssay about flannery oconner: queen of irony1743 Words   |  7 Pagesthe older generation they displaced, were middle-class and journalistic rather than genteel or academic† (McMichael 6). These authors moved from tales of local color fiction to realistic and truthful depictions of the complete panorama of American experience. They wrote about uniquely American subjects in a humorous and everyday language, replete with their character’s misdeeds and shortcomings. Their success in creating this plain but descriptive language, the language of the common man, signaled the

Deforestation in Amazonia Free Essays

string(145) " to more economically developed countries for the reason that the demand for the minerals is high from developed countries as they are so vital\." The Amazon rainforest is the world’s largest rainforest situated in Brail of South America and consequently suffers the most deforestation in the world. Deforestation is the cause for the destruction of the Amazon and rapidly becoming the most reliable method for access to resources such as wood. The countries of Amazonia are poor, less developed countries that rely on the resources of the Amazon rainforest to become richer, more developed countries. We will write a custom essay sample on Deforestation in Amazonia or any similar topic only for you Order Now However, some people think that they can only do this by destroying the rainforest forever. The trees of the rainforest can be sold for wood (timber). This timber is in great demand in economically developed countries like Britain, Japan and USA. Accordingly, as it is in great demand, there are many advantages as well as disadvantages of the deforestation of the trees in the Amazon. There are many people that have an interest in the rainforest such as the large companies in the developed countries who buy the raw materials such as the wood from the rainforest. The business of trade of the materials would most likely improve the developing countries like Peru and Brazil as the government would profit exceedingly and could use the money to build roads or provide the materials for buildings and schools or hospitals as a way to improve the country. As the company will be a transnational company, there will be many, many jobs created in both the developing and developed countries involved in the business thus improving the standard of living for many people in both types of countries. Nevertheless, the destruction of the rainforest will be vast and this use of the rainforest will not protect the forest. Other types of people that might be interested in the rainforest are the owner and workers of a saw mill. The owner would gain from his business and would also place many local people in employment. This would improve the local people’s standard of living however, the mill would not help the entire country to become more developed. Similarly, this use of the rainforest will not help protect the rainforest however, the destruction of it would not be on such a large scale as the large companies’ use of the forest. Landless farmers would be under the impression that they would also benefit from the deforestation of the forest land. One of the government’s plans to improve the country is to give landless farmers a way of living by encouraging them to set up small farms on land which has been deforested. The landless farmers accept the land as the government provides it for the cheaply. However, as a result of deforestation, the land has become useless as the soil is infertile and vulnerable to erosion due to the equatorial climate. This means that Brazil would not become more developed because the landless farmers will not have the land suitable for growing crops therefore their standard of living will remain poor, adding to the poverty of the developing country. Subsequently, Brazil is left with the destruction of deforestation and useless soil that cannot be recovered in addition to the problem of damaged scenery, all of which does not protect the Amazon rainforest. One point to be considered is that the jobs created will economically develop the country because tax will be introduced and the government could benefit from the tax money to improve the country by building schools and hospitals etc. so in one way, the poor countries would become more developed. If the land that has been deforested due to timber being in great demand economically is turned into cattle ranches and plantations, local people would benefit from this as many jobs will be created. Workers will improve their standard of living from this as plantations will allow vital crops such as sugar, coffee and rubber plants to be grown. These raw materials can be sold to economically developed countries, however, growing these crops will be a slow process and the workers would not benefit straight away. On the other hand, the local tribes like the Kayapo would be against the deforestation of the rainforest completely as their way of living and cultural traditions are destroyed because they are forced off the land to make way for new developments resulting in loss of homes and therefore poor standards of living ensuing again in the poverty of the country. Natural conservationists and tourists would be against this use of the rainforest because rare animal species would become extinct, as well as rare plant and tree species being destroyed. For this use of the rainforest to be sustainable, far less trees would have to be destroyed. Statistically, approximately one in twenty trees is of economic value, while the rest are destroyed for no reason, leading to the extinction of rare species of plants and trees, which the natural conservationists would be against. To maintain sustainability of the rainforest by using it for the timber, large companies who buy the raw materials could only cut down the trees of economic value rather than destroying others. Also, removing the deforested trees results in other plant life to be destroyed as roads have to be built and vehicles have to be brought into the rainforest to remove the trees. Residents of the forest are aware of the circumstances and have found others ways to remove the trees without destroying others. Buffaloes have been used to drag the trees out, without the need to build roads. However, using buffaloes to remove the trees would be slow development for the government so a few roads could be built. Another use of the rainforest is for valuable minerals. Under the forest lie huge amounts of valuable minerals like iron ore, bauxite and gold, some of which are vital to daily life. These valuable minerals are sold to economically developed countries. The developing country would profit from the sale of the minerals to more economically developed countries for the reason that the demand for the minerals is high from developed countries as they are so vital. You read "Deforestation in Amazonia" in category "Papers" Not surprisingly, deforestation is the method used to access these minerals, causing masses of destruction. Nevertheless, large companies in the developed countries who buy the raw materials from the rainforest will still favour the use of the rainforest to extract valuable minerals. Besides destroying the land under which the minerals lie, room has to be made for the power stations needed. Extracting valuable minerals such as bauxite which is aluminium need hydro-electric power from these power stations. One advantage of this use of the rainforest is that electricity can be provided for the local people as well as for the extraction of minerals. This therefore helps part of the country to become more developed as many homes would have the basic amenities that a home in the developed country would have. Another advantage of this use of the rainforest is that again, many jobs will be created for the local people to work at the sites. Jobs will be created in order to build the power stations, to build roads so that access to the rainforest is easy as well as for the removal of the trees. Jobs will imply a better standard of living for the people of the country. However, there are many disadvantages of the use of the rainforest in this method. The deforestation process leaves the soil useless as it becomes infertile and insecure. This is because the roots of the trees once held the soil together, to prevent it from collapsing, and a lot of the nutrients in the soil were also provided by the trees. In this way landless farmers are once again left not benefiting from this use of the rainforest. Deforestation also adds to the problem of the destruction of the scenery which natural conservationists and tourists of the rainforest would be against, and also because of the extinction of a variety of different species of animals and plants. The deforested land could then be used for cattle ranches which a few local people would profit from because jobs would be created on the ranches. There would also be one problem that the workers would face on the cattle ranch. As the land has been deforested it will be unlikely that grass will grow which is vital to the cattle for grazing. Therefore the cattle would not be as healthy and the food produce from the cattle would not be as appealing to the richer countries. . However, this problem is only small scale and the grass would grow back eventually. For that reason, workers on cattle ranches would be in favour of this use of the rainforest. On the other hand, workers on plantation farms would find it difficult to grow fundamental crops such as sugar, rubber, and coffee plants as the soil would be infertile. Similarly, the local tribes of Amerindians would be against this use of the rainforest as they do not benefit from deforestation because of their traditional, cultural and social way of living from the trees in medical ways as well as having animals to hunt for food. To maintain sustainability in the rainforest using this method of extracting minerals from the rainforest extraction of the minerals could take place in parts of the rainforests which have already been deforested as a result of timber trade rather than deforesting new areas of the rainforest. Another way is that when the soil is dug up after the extraction, people could find a way to return the nutrients back into the soil for example by using artificial fertilisers. However, this proves to be tremendously costly for the government as millions of acres of land would need to be covered and this would not benefit the country if the money was used on the fertilizers rather than developing it into a richer country. One other use of the rainforest is for tourism. The rainforest can be kept as it is and used as a tourist attraction. Visitors from the richer, developed countries would visit to see the great variety of plants and animals. As opposed to the other uses of the rainforest, this use of the rainforest will not be favourable to many of the different types of people interested in the forest. As the tourists would like to see the forest in its natural habitat, they would be against the idea of abusing the rainforest’s nature by taking advantage of the land it covers and the crucial resources it provides. However, some deforestation would need to take place in order for the tourists to see the rainforest. Roads would have to be built to provide access to the forest. Lodges would have to be built for the tourists to stay in, which will have to include the basic amenities such as electricity and hot water. In order for these to be provided water and electricity systems will need to be accessible in the rainforest which could cause some deforestation. Local people would benefit to some extent from tourism because they could sell food products such as fruits and meat etc. from the forest to the tourists or provide the tourists with places to stay and this could improve their standard of living slightly. However as the scale of tourism in a natural place such as the rainforest is extremely diminutive, it is highly likely that the local people would not benefit as much from the use of tourism in the rainforest as using the rainforest to extract valuable materials or for selling timber. Many people such as the owner and workers of a saw mill, landless farmers, and owners of cattle ranches alongside the large companies in the developed who would want to buy the raw materials from the forest would be against this idea of conserving the forest for its natural purposes because they would not profit from this whatsoever. The rainforest land would have to be kept undisturbed. This use of the rainforest will not help the developing country to become more developed as tourism of the rainforest is of such a small scale that the whole country will not benefit from it. On the other hand, tourism of the rainforest does help protect the Amazon since people want to tour it in its natural condition. The idea of ecotourism introduces sustainability of the rainforest, however to maintain this sustainability of the rainforest, tourism would have to be limited. If the tourist industry were to grow in the rainforest, much more land would need to be deforested to make way for developments such as hotels, roads, shops etc. as this would attract more visitors from richer countries. This would also bring out the multiplier effect which is when an economic activity creates extra employment, expanding more economic development. This is also a method that could help to improve developing countries. In my opinion, for the development of the rainforest to be sustainable in order to allow many uses of the rainforest to gain access to the resources of the rainforest without destroying it forever, all of the above uses should be limited to a certain amount. Total neglection of the devastation done to the rainforest is not the solution. There is also the problem of the change in the climate caused by deforestation, for whatever reason, whether it is to extract minerals or to sell timber, to be considered when dealing with the issues of deforestation. However as timber is such a vital resource for everyday life virtually everywhere in the world, deforestation cannot come to an end immediately because of the timber being such a reliable source. My opinion suggests that limitations should be introduced so that deforestation can be easily managed, for example, restrictions should be made on how much land can be deforested each year and which areas of the rainforest deforestation can occur. If the area contains many rare species of trees and animals then deforestation here should not be allowed, to prevent the species from becoming extinct. To make this idea even more sustainable, the government should consider replanting in the areas deforested after making sure not too much damage was caused to the soil. As well as timber being an essential resource taken from the rainforest, minerals also have a particularly great impact on our everyday lives as these minerals are turned into valuable substances such as aluminium and priceless gold for jewellery. Again, destruction of the rainforest cannot be completely stopped in this situation because of the essentiality of the minerals, nevertheless, it can be limited. Areas can be restricted from mining sites to decrease destruction. Many people could argue here that more land would be needed if all the minerals in that area have been extracted. Interestingly, the solution to this has already been introduced and encouraged by many: recycling. Most of the materials can be recycled such as aluminium from the bauxite extracted as well as the iron and this environmentally friendly method could cause less destruction of the rainforest. My idea also suggests that although ecotourism is the most eco-friendly and causes the least destruction, this should also be controlled. To maintain sustainability of the rainforest without entirely abandoning ecotourism, restrictions should be made on exactly how much development of the tourist industry should be allowed in the rainforest. Although the country will become further developed with many jobs created and tourists from developed countries staying in hotels many shops set up profiting from tourism etc, problems such as the destruction of the rainforest will arise from this. More land will be required for this sort of development and this will cause more devastation of the rainforest, making it unsustainable. Therefore restrictions would preserve the sustainability of the uses of the rainforest without causing future harm to the rainforest itself. Fencing off areas that have restrictions from extracting minerals and slashing trees for timber is another way to make sure that ecotourism will be persistent in the rainforest as they fenced off areas will be preserved for the tourists, plus natural conservationists will be satisfied as well. In conclusion, my proposition is better than others as my solution maintains the development of many of the uses of the Amazon rainforest without causing too much destruction because I have made limitations to each use of the rainforest to maintain the sustainability of the rainforest’s natural environment. How to cite Deforestation in Amazonia, Papers

im a mosaic, my mosaic free essay sample

Imagine a saffron-colored robed Buddhist monk grooving to loud music being played by lanky, curly haired teenage boys in a dark basement in Brooklyn. This image is one of the many that describes the various extremes in my life. My name is Nimesha and I’m a Sri Lankan-American who loves free samples and watches old SNL skits. The best thing my parents have done for me right after giving me life was raising me in New York City. This city has given me the freedom to express my true personality while still letting my heritage flow through my everyday life. Deep in the enclaves of the Lower East Side, I’m surrounded by raggedy teen hipsters, who after chain smoking a cigarette for 15 minutes, sway and jump and shake to music that can be described as a thousand Gameboys playing at once. Oh, how one can smell the teen angst in the air. We will write a custom essay sample on im a mosaic, my mosaic or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page It’s during times like this when I do not think twice about my parent’s insistence on me coming home early or studying for math class. The noise continues to play and I’m in the crowd. Jumping. Screaming. Praying. I am now sitting cross legged on a saffron colored pillow on the top floor of the Buddhist Vihara in Queens that I have been attending for the past 17 years of my life. The monks are lined up against the wall and everyone is facing towards the humongous Buddha statue in front of the room. With my eyes closed, I begin to chant. My religion brings out another side of me, a more somber, mindful being, who probably would be more articulate in other situations, if always as relaxed. Things that stress me out include math, boys and my lovely parents. No really, they are quite lovely! Though we do get into our squabbles, I am starting to understand where they are coming from. I used to disparage their insistence on my studying harder and staying home. But now I’ve realized how much they sacrificed for me to receive an excellent education and a wonderful American life, all due to a recent immigration court case. My parents missed their mothers’ funeral just so there was no risk of re-entering the US so I could stay at HSMSE and I only got a 70 in my math class that term. They have not seen their siblings in over 30 years yet I sometimes miss homework and warm the soccer bench. This reality occurred to me after my mother’s immigration interview. Since then, my perspective of my life is different. I’ve have had amazing experiences in my life that would never have happened if my parents had not wanted to stay in America to badly. I have the right to free speech and the right to participate in my government. I have the opportunity to go from living in a two bedroom, one floor apartment to living in the White House. I can even crowd surf one night, and offer flowers in a Buddhist temple the next! My New York is even different now. I don’t just see leather leggings and Nike Dunks as a representation of my adolescence. Instead of focusing on the nightlife, I now appreciate that I am emerged in a wonderful community of cultural diffusion. My New York has become a mosaic. As the saying goes, â€Å"my grocer is Korean, my deli man is Israeli, my laundry guy is Chinese, my favorite diner owner is Greek and my favorite falafel guy is Egyptian.† This diversity is what I’ve grown up with and learned from. I see the beauty in this open-mindedness and I embrace it. In fact I see it as an important tool in my interests for my future. Though I have not always made the best choices, like not trying as h ard as I could in school, now I am fully ready to seize the opportunities my parents have made possible to me. My passion for International Relations makes me want to find the best college program and work my hardest at it. My recent realization is a huge motivation to help me succeed in a challenging academic environment. I want to be able to add the tolerance, mindfulness and optimism I have learned from my experiences to the communities I will join in the future, whether it is my college community or the international community as a future humanitarian or politician. For now, I am living my life vivaciously with the knowledge that I myself am a mosaic. I am a product of global, modern, traditional, intellectual and compassionate influences. I am looking forward to bringing the best of the different aspects of me to wherever I go in life.

A Profile of Teresa of Avila

A Profile of Teresa of Avila Like Catherine of Siena, the other woman named Doctor of the Church with Teresa of Avila  in 1970, Teresa also lived in turbulent times: the New World had been opened to exploration just before her birth, the Inquisition had been influencing the church in Spain, and the Reformation began two years after she was born in 1515 in vila in what is now known as Spain. Teresa was born into a well-to-do family, long established in Spain. Some 20 years before she was born, in 1485, under Ferdinand and Isabella, the Tribunal of the Inquisition in Spain offered to pardon conversos- Jews who had converted to Christianity- if they had secretly been continuing Jewish practices. Teresas paternal grandfather and Teresas father were among those who confessed and were paraded through the streets in Toledo as repentance. Teresa was one of ten children in her family. As a child, Teresa was pious and outgoing- sometimes a mixture that her parents couldnt handle. When she was seven years old, she and her brother left home planning to travel to Muslim territory to be beheaded. They were stopped by an uncle. Entering the Convent Teresas father sent her at 16 to the Augustinian Convent Sta. Maria de Gracia, when her mother died. She returned home when she fell ill, and spent three years there recovering. When Teresa decided to enter the convent as a vocation, her father at first refused his permission. In 1535, Teresa entered the Carmelite monastery at vila, the Monastery of the Incarnation. She took her vows in 1537, taking the name of Teresa of Jesus. The Carmelite rule required being cloistered, but many monasteries did not enforce the rules strictly. Many of the nuns of Teresas time lived away from the convent, and when at the convent, followed the rules rather loosely. Among the times Teresa left was to nurse her dying father. Reforming the Monasteries Teresa began experiencing visions, in which she received revelations telling her to reform her religious order. When she began this work, she was in her 40s. In 1562 Teresa of Avila founded her own convent. She re-emphasized prayer and poverty, coarse rather than fine materials for clothing, and wearing sandals instead of shoes. Teresa had the support of her confessor and others, but the city objected, claiming that they could not afford to support a convent that enforced a strict poverty rule. Teresa had the help of her sister and her sisters husband in finding a house to begin her new convent. Soon, working with St. John of the Cross and others, she was working to establish the reform throughout the Carmelites. With the support of the head of her order, she began to establish other convents that maintained the orders rule strictly. But she also met opposition. At one point her opposition within the Carmelites tried to get her exiled to the New World. Eventually, Teresas monasteries separated as the Discalced Carmelites (calced referring to the wearing of footwear). Writings of Teresa of Avila Teresa completed her autobiography in 1564, covering her life until 1562. Most of her works, including her Autobiography, were written at the demand of authorities in her order, to demonstrate that she was doing her work of reform for holy reasons. She was under regular investigation by the Inquisition, in part because her grandfather was a Jew. She objected to these assignments, wanting to work instead on the practical founding and managing of convents and the private work of prayer. But it is by those writings that we know her and her theological ideas. She also wrote, over five years, the Way of Perfection, perhaps her best-known writing, completing it in 1566. In it, she gave guidelines for reforming monasteries. Her basic rules required love of God and of fellow Christians, emotional detachment from human relationships for full focus on God, and Christian humility. In 1580, she completed another of her major writings, Castle Interior. This was an explanation of the spiritual journey of the religious life, using the metaphor of a many-roomed castle. Again, the book was widely read by suspicious Inquisitors- and this wide dissemination may have actually helped her writings achieve a wider audience. In 1580, Pope Gregory XIII formally recognized the Discalced Reform order Teresa had begun. In 1582, she completed another book of guidelines for the religious life within the new order, Foundations. While in her writings she intended to lay out and describe a path to salvation, Teresa accepted that individuals would find their own paths. Death and Legacy Teresa of Avila, known also as Teresa of Jesus, died at Alba in October of 1582 while attending a birth. The Inquisition had not yet completed its investigations of her thought for possible heresy at the time of her death. Teresa of Avila was declared a Patroness of Spain in 1617 and was canonized in 1622, at the same time as Francis Xavier, Ignatius Loyola, and Philip Neri. She was made a Doctor of the Church- one whose doctrine is recommended as inspired and in accord with church teachings- in 1970.

Global Warming Is a Myth

Global Warming Is a Myth A free sample essay on global warming issues. There’s been a very piercing, but vital  argument  over global warming over the past few decades. As a matter of fact, this topic has become as common as Aristotle’s chicken and egg debate. Moreover, the question surrounding climatological conditions and global warming is a matter of valuation according to many international politicians and laymen philosophies. This isn’t a surreptitious subject, the weather conditions in the United States alone have seen a significate shift. Up till now,  Ã¢â‚¬Å"Why is this happening?† Global warming and greenhouse effects have been monitored very closely for many years. As technologies have progressed, so has the ability to understand this age old event which has impacted the earth for hundreds of years. From the â€Å"save the earth movements† of the 80’s back to the famous Bio Domes of Henry-John Deutschendorf Jr. (John Denver a Popular American Singer), we are still sifting through the raw data of this event. Consequently, this is still a boundless deliberation that has remained to be unrequited. Existing Belief Systems on Global Warming One of the central reasons behind the debate of global warming is variances of belief systems. This indeed affects the way this â€Å"real† issue is perceived. For instance, within the political realms of the United States, there are varying belief systems. Yet, despite what many could personally reason there is a strong evidence that supports current changes. This can be exemplified within the documental film Al Gore has supported titled â€Å"An Inconvenient-Truth (2006)†. Furthermore, the United States Environmental Protection-Agency (EPA) recognizes the effects of global warming and climate change upon water resources. One of the key states in the U.S impacted by extreme drought and global warming is California. One of the most famous instances of climate change is the transformation of the Sahara Desert. The Sahara was once a rich, fertile and green area. Due to climate change and global warming, studies suggest the region may return to its lush magnificence. It is important to remember that global warming has affected the polar icecaps. The consequences of the icecaps melting can be seen in areas such as Alaska USA. RAINFOREST DESTRUCTION Aftermath Consequences Numerous studies show the possible aftermath that can happen internationally due to global warming. The consequences scientists perceive to be accurate show many detrimental effects. One of the most common issues that is being monitored incorporates changes of the ecological systems worldwide and local areas in the USA. Technologies such as sonar and monitoring sea levels are not excluded. Global warming has a keen impact on wildlife and their survival as well. A brilliant example of this can be seen in the Alaskan wilderness. Polar bears strongly depend on cooler temperatures, and this includes extended submarine species in the region. Global warming causes a shift in weather and the way individuals survive worldwide. This is as aforementioned exemplified by the droughts in California and other regions in the United States. If the water supplies are dampened due to global warming, this affects the food supplies to an entire nation. Additionally, the domino effect has the potential o f being intensified in the near future. Global warming disturbs the weather, ecosystem, and wildlife. Congruently, it can affect economic systems and this includes farmers. For example, if global warming continues due to preventable actions it can affect import and export systems internationally. This is especially true of the agricultural aspects in the U.S. Global warming and climate change are tough issues. However, Is it a definite myth? The evidence can be clearly seen and experienced by many individuals on a daily basis. There has been and currently is quantifiable evidence of global warming being a true fact. Despite few scientific comminutes that have not found sufficient evidence, the tangible proof is clear. Global warming affects millions of lives every day. This includes both micro and macro premises that are connected to this issue.

Economics Essay Example | Topics and Well Written Essays - 1250 words - 9

Economics - Essay Example Economics as an existing discipline which relies on meticulous argument styles. Its objectives cover the formulation of theories that have more sound theoretical grounding and are simpler in the manner of explaining economic phenomena. Frequently the explanation starts with a plain framework which depicts the relationships of the variables . The complexities are locked away in the assumption of ceteris paribus or all equality of all other variables. An example is moneys quantity theory , which posits a positive assocoiation among the money supply and price level, ceteris paribus. The theory can be put to test by utilizing economic data, like the price index of GDP and a calculation of the supply of money; for example, bank deposits along with currency. Its quantitative methodologies facilitate the impact of opposing rationalizations and challenge to fine-tune for extraneous effects. Of late, the utilization of experiments on economics has been very progressive; thus making it compara ble to the natural sciences. Microeconomics examines the agents economic performance as well as firms and individuals, their connections through the given insufficiency, character markets and administration guideline. For a product there is a market specified, for instance a corn which is a factor of manufacture called bricklaying. Aggregating of the amount required by buyers and the number provided by sellers at each probable unit price is measured by the theory. It weaves these together to explain how an advertise may arrive at the equilibrium as to the amount or price that responds to the market change over the time. Demand-and-supply analysis is the general termed. Market structures such as domination and perfect competition is examined which is implied as a financial competence or behavior. The proceeds remains unchanged based on the analysis from the simplifying statement that behavior in the market it is the so

Managing in a Strategic Business Context - Consultancy Report Essay

Managing in a Strategic Business Context - Consultancy Report - Essay Example (Katherine, 2002) When Mersey Trust intends on making severe changes in its provision, structure and any other aspects, it needs to consider the community; these are the main beneficiaries of decisions made by the trust. The NHS Trust under study has to put in mind that the number of patients is increasing and more needs to be done to reduce waiting times and quality of health care provided to these increasing numbers. They need to ensure that patients have been adequately catered for. (Katherine, 2002) Staff members need to be incorporated in any changes that the Trust intends on undertaking. It should be aware that changes in staff payments or employee conditions are to be kept at minimum in order to reduce friction and possible confrontations that have been seen in the past from similar NHS trusts. The Trust has to face conflicting roles. It has to fulfil its humanitarian aspect of helping out those who need assistance in terms of health care. In addition, it also has to deal with the fact that it still has to consider market forces during its commissioning activities. This can prove to be a rather daunting task. (Legge, 2004) The Trust has to include technological advancements in its administration. Technological advancement should also be incorporated in the organisation’s information system so that accountability and good governance are promoted. Mersey Care has to deal with the increased competition among providers that has arisen after a number of independent health Care service providers have been given the mandate to provide their services to patients. Also, there have been some treatment and diagnostic centres that have been commissioned. This means that the Trust needs to focus highly on commissioning activities. (Black, 2003) There are a number of partners that are involved in health care provision. These need to be incorporate into the management of the Trust. Policies within the

Research issues Essay Example | Topics and Well Written Essays - 2000 words

Research issues - Essay Example Although authors like Horgen, Datar and Foster 2003 (as cited in Boyns & Edwards, 2013, p.22) provided separate definition of these two terms, it is difficult to see where they draw a line in-between these two. They defined management accounting as â€Å"It measures and reports financial and non-financial information that helps managers make decision to fulfil the goals of an organization† and defined cost accounting as â€Å"measuring and reporting financial and non-financial information relating to the cost of acquiring or utilizing resources in an organization†. As evident from these definitions, there is actually no difference in these definitions besides the shift of focus. Where one focus on achievement of organizations goal, the other focus on cost of resources that will help the organization to achieve it resources. It is evident that management accounting is the accounting, which will help organization in achieving its objectives. The widely accepted definition of management accounting according to the  Chartered Institute of Management Accountants, is "the process of identification, measurement, accumulation, analysis, interpretation and communication of information used by management to plan, evaluate and control within an entity and to assure appropriate use of and accountability for its resources. Management accounting also comprises the preparation of financial reports for non-management groups such as shareholders, creditors, regulatory agencies and tax authorities"  (CIMA Official Terminology, 2005). History The belief about the history of management accounting is that it existed even before the incorporation of large multi-national organizations. The small organizations doing business at that time also had the need to survive in the long run and needed the maintenance of positive cash flows to achieve this survival. These organizations needed some to direct their affairs to achieve their objectives. Those allotted the position of responsibility to achieve these objectives clearly needed specific information and details of the business to ensure long-term survival. As these details were supplied in form of accounting information, these firms were following management accounting even at that time. However, as there is no tangible proof to verify this history, it has not allotted much importance (Boyns & Edwards, 2013). The basic start of management accounting is associated with E.I du Pont de Nemours and Company, common name DuPoint. In 1903, the owners of the company Coleman, Alfred and Pierru du Point took a challenge upon themselves, which lead to the proper establishment of management accounting. The company was majorly a gunpowder manufacturing company, a very successful company facing severe competition, it was at that point its owner decided to start â€Å"forward integrating† by establishing their own network of branch sale offices throughout the whole United States. They also initiated â₠¬Å"backward integration† by buying out numerous of their supplier, with this they emerged as the largest vertical company in the United States. This huge structure of the organization created frenzy on how to manage it and lead to the innovation and use of management accounting techniques of budgeting and return on investment so that

The Museum And Art Gallery Kelvingrove Tourism Essay

The Museum And Art Gallery Kelvingrove Tourism Essay The current study analyzes the visitor operations and experience in a detailed manner for Kelvingrove Art Gallery and Museum. The visitor operations and experience is handled in the current study in four different perspectives namely: Marketing Perspective, Management Perspective, Operations perspective and Quality Perspective. Marketing perspective starts with the approach of marketing strategies using 4 Ps technique for understanding the prevailing strategies for the organizations. Then, using the mentioned strategies the study shifts to the Kelvingrove museum art and gallery analysis for marketing strategies. Management perspective follows the marketing perspective analysis specific to Kelvingrove with the factors that influence the management success or failure. Then, it analyses the key functions that are implemented by the management of Kelvingrove in the art gallery with respect to the staff and the visitors experience. Third perspective that deals with the visitors attraction s and the operational activities that are performed in general is operational perspective. The second part of this deals with the analysis of how Kelvingrove manages the operations effectively that made them successful. The next part is to concentrate on the quality perspective which is being carried out in all the organizations but which is the key factor that needs to be taken utter care for performing in higher levels of standard. This is analyzed for Kelvingrove using the famous technique of SERVQUAL method. The current study then highlights the recommendations which though minor needs to be followed up by the museum organizations to be in a better position. Then, the study ends with the limitations to the current study which can be further studied if those were not restricted. INTRODUCTION The Museum and Art Gallery, Kelvingrove is run by the Culture and Leisure Services Department of Glasgow City Council. The Museum is housed in an impressive Category A listed building which was first opened in 1901 as part of the International Exhibition and is one of Glasgows landmarks. Kelvingrove is the most visited museum outside London, receiving over one million visitors a year in the last five years (Scottish Tourist Board). Kelvingrove Art Gallery and Museum is an excellent place to visit with a vast collection of masterpieces of various people (Top-ten-Glasgow-guide, 2009).   Marketing Perspective Philip Kotler (2008:17) defines marketing as satisfying needs and wants through an exchange process. Marketing is an integrated process through which companies create value for customers and build strong customer relationships in order to capture value from customers in return. Marketing is not just about selling. Peter Drucker (2004:34) explained, The aim of marketing is to make selling superfluous. [It] is to know and understand the customer so well that the product or service fits him and sells itself. Ideally, marketing should result in a customer who is ready to buy. In addition the marketing management should be innovative while product development and calculating the added value. This would also ensure that the short run needs and long run requirements are balanced to meet the customer requirements and yield profits (Swarbroke, 1999:218). In the current study, we focus on marketing visitor attractions. A visitor attraction can be defined as somewhere worth leaving home for and this is as relevant to a single museum or cathedral as it is to a town or place. In a successful visitor attraction, the product on offer is the experience itself, spending money on that experience must be worthwhile. In the experience economy, the visitor attractions must continuously reinvent itself to have repeat visits and survive. This economy of experience is about quality, service and choice it is not about size. Successful visitor attractions of whatever size sells memories, experiences and expectations to individual customers. Hence it is important to have the right marketing mix for the product you are trying to sell. The term marketing mix refers to the primary elements that must be attended to in order to properly market a product or service. Also known as The 4 Ps of Marketing, the marketing mix is a very useful, if a bit general, guideline for understanding the fundamentals of what makes a good marketing campaign. (Hooley, 2008: 45-60). Four Ps Strategies: Product: A visitor attraction will have many different products on offer namely the permanent collection, temporary exhibitions, special events and educational resources for schools, colleges and universities. In addition to this, there are products such as the membership schemes, gift shops, cafes and corporate hire facilities. Place: Place is the location where the products or the customers output is ready for use. There are two key factors that a museum or a visitor attraction promotes with regards to its location: Excellent transport links by bus and train. Easy ticket booking facilities available onsite or online. Price: Price impacts strongly on how businesses fare competitively (Diamantopoulos et al., 1995). Hence price is considered as the key element in the marketing mix. There are different factors that affect pricing decisions for marketers namely organizational and marketing objectives; pricing objectives; costs; remaining marketing mix variables; channel member expectations; buyers perceptions; competition; legal and regulatory issues and perceived value. The following three aspects need to cover while determining price: standard admission fee, discounts on admission fee (discount percentage and conditions) and concessions provided mainly in public sector attractions to disadvantaged people. Promotion: This aspect of the marketing mix represents the possible tools used to communicate with and attract the target audiences. These can include: Advertising paying for adverts in newspapers, magazines and radio, and on poster sites Print producing banners, posters, leaflets and other items, and arranging distribution. Leaflets are sent to places such as libraries, tourist information offices, cafes and other places likely to be visited by the campaigns target audience. Direct mail sending leaflets or other print with a letter to named individuals, using in-house data bases or external lists of names which are either researched or bought. Sales promotion and brand partnerships promotions include offering prizes or discounts on tickets in collaboration with other parties, from newspapers and magazines to rail networks and coffee shops. Partnerships could involve window displays in shops, or branded giveaways. New media e-newsletters and website features Public relations (Kevin, 1994: 20) In this context, Kelvingrove has done a fantastic job in being the most popular museum in U.K outside London through its effective marketing plan. For the management, the key the primary challenge has been to encourage repeat visits and Kelvingrove has successful done so with new advanced features or quality improvements. Kelvingrove successfully underwent a re-development of its displays and visitor facilities. At Kelvingrove there are 200,000 objects with only 20,000 on display at any time within the gallery. After the refurbishment 50% more items are on display to the public. Lot of efforts have gone to ensure that Kelvingrove meets all the requirements pertaining to security, humidity control and lighting to attract major tours to Glasgow. Working on feedback from researchers who identified that a very large number of visitors to the gallery never left the ground floor, marketing experts have ensured that public gets more back space and have all the information to find way around the gallery. A Formal Educational Space for children and Childrens Discovery Centers and developments like these will be a major boost to schools, colleges and universities in and around Glasgow. The acquisition of knowledge is supported at various levels and the gallery is geared up for those who wish to explore subjects in more detail with support from staff with the availability of quiet self-study areas. At Kelvingrove there is now an Object Cinema and 22 themed galleries focusing on 100 different stories. These wonderful features are supported by an effective promotional campaign through vibrant brochures and hand-outs. Since, its an icon by itself, not much is spent on advertising through media. The museum sponsors for many events including sports and cultural activities. Kelvingrove uses the approach of newspapers and posters which is a modest way for marketing. The museum sponsors many events including sports and cultural activities and hosts various exhibitions. It has als o maintained its reach to the public through its website which is always providing updated and relevant information to potential visitors. These are the marketing strategies that Kelvingrove marketers follow. Figure: Goma Family Festival, 2009 (Source: Glasgow museums, whats on for families?) Management Perspective: The management has indirect impact on the visitors experience at the attractions. It directly impacts the employee attitudes and job satisfaction. The visitor management is the key aspect for the management to handle in different scenarios namely during the visit and before the visit. Museum and art galleries are defined by International Council of Museums as a non-profit institution, permanent institution in the service of society and its development, open to the public, which acquires, conserves, researches, communicates and exhibits the tangible and intangible heritage of humanity and its environment for the purposes of education, entertainment and study (ICOM Statutes art.3 para.1, 2007) . One of the major causes of dissatisfaction is connected with the process of management. Many of the staff members (employees) feel that their managers do not know how to manage because of the conflicting agenda or cause of stress and frustration. Better management skills and training would be valuable for overcoming these problems. Museums have a potential valuable resource where many managers appear to enjoy the creative aspects of their work. Here development and implementation of the required skills is an important issue. (Swarbroke, 1999: 50). MANAGEMENT STYLE: Management in all business areas and human organization activity is the act of getting people together to accomplish desired goals and objectives. Management comprises planning, organizing, staffing, leading or directing, and controlling an organization (a group of one or more people or entities) or effort for the purpose of accomplishing a goal. Resourcing encompasses the deployment and manipulation of human resources, financial resources, technological resources, and natural resources. This is very much the case in places of visitor attractions as well. Good management may not be the measure of a good museum, butà ¢Ã¢â€š ¬Ã‚ ¦would most certainly appear to be one of its critical prerequisites (Weil and Cheit, 1994: 289). A well-managed museum is one in which: à ¢Ã¢â€š ¬Ã‚ ¢ Everyone has a clear idea of the purpose of his or her work and its value to the museum; à ¢Ã¢â€š ¬Ã‚ ¢ Staff works to a plan which has been devised for their area; à ¢Ã¢â€š ¬Ã‚ ¢ Clear procedures are followed for the activities which they undertake; and à ¢Ã¢â€š ¬Ã‚ ¢ Each section of the museum is involved in, and is responsible for, the efficient operation of its area. (Shostack, 1985: 25). Museum management can have different emphasis regarding service delivery depending on the prevailing management styles. The two different management styles are the custodial management and the market focused management. A successful museum management may require the right balance of the two styles. Recognition of the multi-dimensional nature of the museum experience and consideration of the values of both the roles is vital for the effective management of a museum. (Leask Yeoman, 1999: 38-42) At Kelvingrove the management has done an excellent job in utilizing the resources and capabilities at their disposal to make Kelvingrove Art Gallery and Museum Scotlands busiest visitor attraction last year according to VisitScotland. It excels in a number of areas a few of which are discussed below: Aesthetically displayed exhibits: Kelvingrove Museum has always enjoyed a unique position of its own in the world of heritage museums and recently with its imaginative and empathetic redesigning it has become more appealing to art lovers. Be it the gallant and fragile Spitfire hanging by a thread to show how desperately perilous those wartime raids must have been, the 40-foot dinosaur of the Rennie Mackintosh rooms or the story of the Scots POWs who painted icons on sacks: each of them keep you hooked with odd life-art juxtapositions and the credit goes to none other than the management team who has done a fantastic job in their maintenance. And with the recent reinvention, the museum has become much more organized than before. The doors now open in the basement. Thats the first of the changes. One enters through chic white vaults glowing with red and blue landing light and ascends by stairways fluttering with fabulous birds. The restaurant is a glass pavilion. The clutter of corridors has been rationalized. Light da nces more brightly round the vast halls now that the grime of a century has been scoured away to reveal brilliant blond sandstone. And a third more space has been created in which to display stunningly lit, in jewel-colored rooms nearly twice as many objects. Thus we see that quality has been the foremost focus of the management of Kelvingrove museum and the aim has always been to provide its visitors a life changing experience (Policy Strategic Planning, Glasgow Museums). Organizational Structure: A flat organizational structure ensures that communication is fast across levels and resolutions of operational and management issues take place at a quicker pace. It is a three tier structure with the deputy director heading the management. Furthermore the Culture and Sport Glasgow, which is responsible for museums in Glasgow, reports to a Board of 11 Directors, which comprises six elected members, four independent Directors and the Chief Executive of Culture and Sport Glasgow. Cross Functional Efficiencies: Functional units within the museum instead of working independently interacts and co-ordinates with each other to promote the museum and help the management to achieve their objectives. For instance the marketing department works along with the IT department to reach out to potential and incumbent visitors. Through various online and print publications and also through the website, relevant information about the museum and events surrounding it is made available to the general public. Supporting Activities: The management has also taken significant steps in providing various activities to the general public apart from the viewing of the museum. These range from general facilities like parking, cafe/restaurant, shops, guide assistance dogs to facilities for hosting corporate, and private events. There is also a Centre of New Enlightenment (TCoNE)  designed for young people aged from 10 to 14 years. It uses state-of-the-art equipment and dramatic presentations to explore the museum and its collections and help young people discover their potential. It has an Object Cinema located on the first floor. It is a multi-media centre using video, sound and lighting to tell the story behind a single object or a group of objects. The content will change on a regular basis. Thus we see that the management has taken utmost care of providing the most pleasant experience to visitors at Kelvingrove Art gallery and Museum and continuously tries to improve their service. Operations perspective: In visitors attractions operations management can be defined as a day to day management of the site. Although it appears to be a simple task of managing the site it involves many internal processes, which will help to manage the attraction more efficiently and effectively (Swarbrooke, 2002). According to Rogers Slinn (1993) cited in (Swarbrooke, 2002), operations management is concerned with the design, operation and control of the system that matches the organisations resources to customer service needs. According to Slack, Chambers et al. (1995) cited in Leask Yeoman (1999), resources can be classified into transformed resources which can be transformed or converted and transforming resources which will act upon the transformed resources. Transformed resources include materials, information and customers where as the transforming resources include facilities and staff. Operations management mainly concentrates more on using the available transforming resources like staff and mach inery to provide an efficient service for the customers. In visitor attractions effective management of operations will help in smooth and efficient operation of the site. Every one working within the site will be directly or indirectly involved in operation management (Swarbrooke, 2002). Generally operations management deals with real people and real issues within a practical environment. In visitors attractions operations management deals with many tasks like Design of the site. Management of visitors and capacity management. Staff training. Monitoring quality issues. The operations within an attraction site vary depending upon the organisation or its customer point of view (Leask Yeoman, 1999). From an organisation perspective operations management generally concentrates on increasing the visitors opportunities in the site, staff and visitors safety, low operational costs, looking after visitors with special needs within the available resources, ensuring to maintain high quality standards, compliance with the law and effective problem solving. However customers perspective of the operations might vary in different areas as the customers are not concerned about the operating costs, they generally look for minimized delays and queues and safety of visitors, high quality service and optimized visitor enjoyment regardless of costs, complaints should be dealt in a positive manner without any time delay. Many skills and attributes are required for effective operations management within a site like good knowledge of the site its staff and its usage by the visitors, paying attention in detail about the site, planning systems, procedures in advance and flexibility to change them in different circumstances, effective crises management, financial management, being firm but tactical, confidence on own abilities and judgement, seeing things from customers and staff perspective and looking for constant improvement. Operations management within an attraction site is to enhance the quality of visitors experience. Generally the areas which have a great impact might include the way the queues are managed, handling complaints in an effective and efficient way, solving problems quickly, steps to increase visitors enjoyment and their safety to make them feel positive to visit the site. There are constraints on operations management with in an attraction site which depends on: Operation manager attitude, experience, abilities. The attractions organisations structure, culture and beliefs. Availability of resources like skills of the staff and their freedom in order to solve the problems. Availability of financial resources. Legislation, regulations and social acceptability (Swarbrooke, 2002). Financial resources are funded by Glasgow City Council and are ahead of many national names like British Library and Tate Liverpool. The attractions include the opening of the Doctor with exhibition at the end of the month where Kelvingrove will be the centre of scientific universe. Bailie Liz Cameron, chairwoman of Culture and Sport Glasgow manages the museums and galleries said that These (as stated above) figures prove once again that Glasgows collections are of both national and international significance. We will continue to invest in our museums and art galleries, bringing new exhibitions to some of Scotlands most cherished attractions(Cameron, Glasgow News). The operations management should consider handling the operations such as minimize the risks associated with the display of art gallery and museum articles. They (Kelvingrove operations team) focus on the spending of visitors at various occasions. This is handled by museum by placing all the facilities and amenities which all aged people feel to spend money such as cafeteria, restaurant and some books related to history, some articles which can easily attract young generation which are stylish. They (operations team) not only considers these aspects of entertainment of making maximum profits from visitors but also the management should spend appropriately on labour, power sources etc. To handle the cost-in and cost-out schemes equally. They should also need to take care of providing special access to the disabled people or old people who are challenged but would like to visit the museum. All these activities are handled complying the laws and regulations in Scotland. The next aspect is about the Kelvingrove handles several minute things also in a big picture like: facility for car parking, toilets and elevators to be provided. And for the safety guidance, there are many fire exit points where the staff is trained to guide the visitors to the fire exit in case of fire. For addressing difficulties the visitors are facing or challenges they face during the visit or suggestions they would like management to keep an eye and improve better: All certain feedback can be submitted in a separate department for efficient handling of all the concerns. So, The operations management is either successful for Kevin grove as it follows and perfectly implements the functions namely problem-solving, resource management, risk management, visitor attractions, customer satisfaction and last but not the least: quality. Quality perspective: Generally in product related manufacturing industries quality is a product-led concept which concentrates on features and attributes of the product. The extent to which a product or service can satisfy wants and needs of a customer can be seen as a quality. According to Swarbrooke (2002) quality can be defined as the totality of features and characteristics of a product or service that bears on its ability to satisfy stated or implied needs. Quality is not only about the outcome of the product or service but also the whole processes that involves getting the outcomes. Quality in visitors attractions is all about offering a good service to the visitors. Quality at visitor attractions can be viewed in two ways as a set of outcomes visitors receive or the processes how the attraction operates. For example set of outcomes might include the physical appearance; the price the customer pays, service offered, safety, reliability and the number of complaints about the attractions. The process es include human resource management, hierarchy, culture style of management, and marketing style of the visitor attraction. When designing quality management systems there are three important questions that should be considered for attractions they are (i) definition of the quality the management will use (ii) performance standards and measurement system to be used (iii) the management systems they need to adopt for achieving quality. So attraction operators should pay attention to both process and outcomes in their quality management systems. The quality management system should include every aspect of management of attraction like tangible elements of the attraction which include buildings and structures, maintenance levels, comfort and security of visitors. Quality management within a visitor attraction can be viewed from both internal and external perspective. For example internal perspective includes the views of attraction managers for whom quality is smooth operation of attr action site and minimum customer complaints, attraction staff who sees quality as their terms and conditions of employment and few complaints to handle. The external perspective includes the views of customers who tend to see the quality in terms of how easy, safe and secure to use the site and the value for their money (Swarbrooke, 2002). Measuring Quality: In order to maintain quality service it is important to measure quality. Among the techniques available for service quality measurement SERVQUAL method developed by Parasuraman et al. in 1985 is the most popular. It is a technique that can be used to perform a gap analysis between an organizations service quality performance and the customers service quality needs. It is an empirically derived method that can be used by a service organization to improve its service quality. It takes into account the perceptions of the customers of the relative importance of service attributes. This allows an organization to prioritize and use its resources to improve the most critical service attributes. The methodology is based on 5 key dimensions: Reliability: This is an ability to deliver the service accurately and as promised. According to Zeithaml and Bitner (2000) it is the most important determinant. Responsiveness: to provide prompt service and willingness to help customers. Assurance: the trust and confidence customers will have on staff. Empathy: it covers care and individualized attention to customers. Tangibles: this includes physical facilities, equipment, machinery, personnel and infrastructure (Fitzsimmons, 1994). Quality is subjective and has different meanings to customers and service providers. From the staffs point of view quality is measured by the number of complaints registered from the customers, the fewer the number the higher is the quality of the service. However for the customer it is the environment and experience of the place with respect to the money spent which defines quality. The aim of the management is always to minimize the gap between these two and hence in order to measure quality Servqual is an effective tool under such conditions. In the following section we will try to use the tool to measure quality of the Kelvingrove Art gallery and Museum using the personal experience of the author. ASSESSMENT OF THE KELVINGROVE MUSEUM FOR QUALITY The author paid a visit to the museum recently to have a firsthand experience of the museum and its facilities. During the course of the visit he interacted with visitors to get their feedback on their experiences. In most of the cases the feedback varied from good to excellent, a number of them were thrilled with the experience the museum offered after the restoration. They were happy that the things were better organized, displays were in order, lighting was improved and overall the museum had improved aesthetically. On the five dimensions of Servqual, museum performed as follows: Reliability: After the restoration work, out of 20000 objects that were made for display, there were 50% of the objects being displayed with a number of nearly 8000 objects as promised. More back space has been provided to the public. Responsiveness: Staffs have been highly customer focussed and responsiveness level to customer discomfort has been very high. This is seen in the visitors rating who have rated Kelvingrove art gallery and museum as the best and rated 5 out of 5(Info and Reviews, Kelvingrove). Assurance: The organisation is particular with the awareness of the social inclusion. I observed during the visit to Kelvingrove that there are many educational activities like: training, volunteers, providing knowledge to the children about the history. Moreover all the staffs are knowledgeable about the exhibits and were courteous in explaining them to the visitors. These are as discussed above suit the role of assurance in the SERVQUAL approach for the museums. Empathy: Staffs are presentable and courteous and are always at the disposal of the customers. Tangibles: All the facilities and art works are neatly maintained From the above analysis, it is evident that Kelvingrove ranks high up in the list of places of attraction in Scotland. It is a cultural heritage and pride of Scotland. Recommendations: In spite of the fact the management of Kelvingrove is continuously trying to improve the service to the visitors there are still some areas where considerable improvement can be done. These are as follows: 1. Continuous training needs to be provided to staffs about the artefacts and exhibits at the museum so that they can provide the correct information when asked for by the visitors. A couple of times the author faced this issue during the visit 2. A few artefacts in the Italian Art Gallery do not have any description about them. Visitors may feel a sense of incompleteness when they dont get a descriptive narration of art works. 3. The day of visit of the author collided with a national holiday which drew a large number of visitors to the museum. However, to manage this large crowd customer assistance staffs were not sufficient. Management should look into this matter and probably fill this gap through part time staffs if not by full time to handle large crowds 4. Management should look into rationalizing the food price at the restaurant which appeared to be too costly. 5. Management should take adequate precaution and strictness when allowing children inside the museum as they were touching art work and might damage them. 6. Some of the artworks and other objects were hung in a manner which was crowded and distracting, for instance, the Vuillard. Moreover every painting in the Impressionist room had a horrid flip chart attachment projecting from the wall. 7. Titians Christ and The Adulteress and the Bellini Madonna could not be contemplated in silence because of the nearby narration concerning Botticellis Annunciation These recommendations should be addressed as soon as possible to wipe off any kind of blemishes on the otherwise extraordinary place of attraction in the heart of Glasgow. LIMITATIONS OF THE STUDY: 1. The annual reports for the museum are very limited that are published in the website which are not sufficient to analyze the position of the museum in the current market. 2. Few of the managers were providing only certain amount of information and are not ready to give detailed information.

Canterbury Tales Essay - Comparing The Wife of Bath Prologue and Tale :: Comparison Compare Contrast Essays

The Wife of Bath: Similarities Between the Prologue and the Tale In The Canterbury Tales, written by Geoffrey Chaucer, The Wife of Bath seems to be one of the more vivacious characters on the pilgrimage. Dame Alice has radical views about women and marriage in a time when women were expected to be passive toward men. There are many things consistent between The Wife of Bath's prologue and her tale. The most apparent similarities that clearly depict the comparison between the prologue and the tale are dominance of both women over their husbands, the duplication of appearance between the old hag and Dame Alice and finally the reality is that the fifth husband and the knight are very alike in personality. Although there are some contrasts amid the prologue and the tale, the resemblance far outweigh them. To commence, The Wife of Bath, Dame Alice, is dominant over all five of her husbands and although she struggles with her fifth husband to gain the upper hand in the marriage, Dame Alice nevertheless in the end accomplishes her initial intention. Dame Alice seems to be only authentically happy when she has mastery over her husbands. They have to willingly hand over this power, consciously or unconsciously, because without their consent she has a battle on her hands, both challenging the other for ultimate superiority in the relationship. The old hag, likewise, gains control over her husband when the knight places her in the governing position and yet again as seen in the Wife of Bath's Prologue, the knight must consent to give up this power in order for the old hag to acquire it, for if he had not given her control of the partnership, both would have continued unhappily. Subsequently, a second relationship between the prologue and the tale is the description of both the old hag and the Wife of Bath, at least physically concerned. The Wife of Bath describes herself as old and lethargic, "But age, allas, that al wol envenime, Hath me biraft my beautee and my pith." (Chaucer: line 481-482). Although the physical description of Dame Alice is not as unpleasant as the portrait of the old woman, there is notable mimicry between the two women. The old woman is described by the knight as, "A fouler wight ther may no man devise." (Chaucer: line 1005), the old woman also quotes him later as saying she was "foul and old" (Chaucer: line 1219).

Cell Phone Use While driving Essay

While driving through the city you see many on their cell phones while driving. When on the road, or away from my loved ones we always want to make sure that we are in touch with them in case of an emergency. Many state that turning off your phone is key to being a safer driver. I disagree with that statement because your family needs you at any time of the day and that is why cell phone usage should be allowed while driving. Although some say that talking on the cell phone while driving is dangerous, i disagree because talking on the cell phone is just as dangerous as turning on the radio while driving, talking to the passenger, looking at the speed limit sign, eating food, or putting on makeup while driving. Nobody wants to be told when and when not to use their own cell phone, would if you could only use your car when you were told you were able to drive it. People will refuse to be told when and when not to use their cellphones, therefore there is no way to enforce this law. Some say that talking on the cell phone While driving is dangerous. â€Å"Talking on the cell phone makes you 1.3 times more likely to crash than if you were a non distracted driver.† This law should not pass because a driver that is under the influence, is far more dangerous than a driver who is talking on her cell phone, yes there are fatalities when people are on their phones. there was 3,000 deaths due to the use of cellphones while driving, compared to the 10,000 deaths that drunk driving has caused in one year! Every day in America, another 28 people die as a result of drunk driving crashes. (MADD.org) Almost every 90 seconds, a person is injured in a drunk driving crash. (MADD.org) Enforcing a bigger issue such as drunk driving is what we should be focusing on instead of talking while driving. I would have a far more concern driving next to a drunk driver other than somebody that is talking on the cell phone rather than somebody who is drunk. Some people need to learn how to call and drive, some are far better than others at talking while driving. maybe we should teach this in drivers ed classes, and teach people how to be safer while driving. â€Å"TSA’S 100 car study indicated that if a driver takes his or hers eyes off the road for more than two seconds the risk of them crashing is greatly increases the risks of crashing.† I disagree with this statement, because it may make you more likely to crash, but a lot of things distract you on the road such as the radio, food, makeup, people on the side of the road etc. Some say that driving didstracted is one of the most dangerous  things that you can do, but that is wrong in my opinion, being distracted can be dangerous but compared to drunk driving or driving under the influence, being distracted is a very sma ll problem, being distracted while driving is dangerous but in the world there are over double the fatalities as distracted driving has. We should focus more on drunk driving than distracted drivers. Also the intensity of the call matters, if you are talking on the phone and in an intense conversation you are twice as likely to crash the vehicle. But still drunk driving is a lot more dangerous than talking while driving. There are some variations to the texting/calling while driving law that many americans are trying to enforce today that are somewhat reasonable and somewhat not. â€Å" Turning your cell phone off and allowing calls to go to voicemail while you’re driving is key to safer driving† this quote states that you should keep your phone off at all times while driving. I disagree with the fact that i should be told when and when not i can use my phone. For example, would if it is an emergency call and it can not wait? All phone carriers (Verizon, Sprint, T-Mobile etc.) need to have a drivers mode setting on their phone i think, the drivers mode would work like this, if a family member or a emerge ncy contact calls you more than once, the call will go through, but if they only call you once the call will be stopped. This is one great alternative to saving lives on the road without taking away the privilege of using your cell phone while driving. People in america will respond better to this new law instead of rebellious actions from the community. â€Å" Letting drivers know laws will be enforced has been devoloped to enforce drunk driving, speeding, seat belts etc.† Yes, i agree that trying to enforce the cell phone law will help prevent crashes, but how do you enforce this law, by talking to the phone carriers to put a drivers mode on every cell phone in America is the best way to enforce this rule. Sometimes you need to take important phone calls while you’re in the car, that is why this law should not be enforced, there are many times in the car when you do not need to take phone calls, surf the web, text your friends while driving. Doing this kind of stuff while driving is bad and dangerous that is why many phone companies should have the drivers mode setting on their phone devices. There are many fatalities every year and texting and driving is not the main thing we need to be focusing on.

Free Essays on Children

Deep Book Discussions Research findings Children construct meaning from their experiences. They are not just passive receivers of information; they cognitively interact with new information, based upon what they already know. The traditional theories of learning are teacher dominated. The teacher transmits a body of knowledge that is assumed to be true. The social constructivist perspective proposes that knowledge increases as learners interact with each other and the world. Thus, deep discussion of text is an integral part of the constructivist classroom. Readers must access prior knowledge and interact with the text in order to facilitate comprehension and assimilate new knowledge. In the classroom One way for deep discussion to happen is through social interaction. Students talking to each other-discussing, questioning, sharing points of view-helps them gain and assimilate knowledge. (Gavelek and Raphael) Students need multiple opportunities to talk about text such as:  · Whole class settings  · Student led small-group discussions In whole class settings:  · The teacher reads aloud to the class. Not only is the teacher's enthusiasm for reading contagious but "think alouds" (sharing of the teacher's reading processes as well as related ideas) model reading strategies.  · In Fishbowl or Hot Seat, student takes on the role of a character in the story and answers questions posed by the rest of the class. This may be in a "talk show" format.  · In class brainstorming and/or clustering, teachers and students generate ideas, impressions, facts spontaneously without correction. In student-led, small-group discussions: Reciprocal Teaching. The teacher models strategies of a good reader-generating questions about the content, summarizing, clarifying points, predicting. The students then take over the teacher's role in small groups as they assume responsibility for leading the dialogue. Literature Circles. Two potent ... Free Essays on Children Free Essays on Children Deep Book Discussions Research findings Children construct meaning from their experiences. They are not just passive receivers of information; they cognitively interact with new information, based upon what they already know. The traditional theories of learning are teacher dominated. The teacher transmits a body of knowledge that is assumed to be true. The social constructivist perspective proposes that knowledge increases as learners interact with each other and the world. Thus, deep discussion of text is an integral part of the constructivist classroom. Readers must access prior knowledge and interact with the text in order to facilitate comprehension and assimilate new knowledge. In the classroom One way for deep discussion to happen is through social interaction. Students talking to each other-discussing, questioning, sharing points of view-helps them gain and assimilate knowledge. (Gavelek and Raphael) Students need multiple opportunities to talk about text such as:  · Whole class settings  · Student led small-group discussions In whole class settings:  · The teacher reads aloud to the class. Not only is the teacher's enthusiasm for reading contagious but "think alouds" (sharing of the teacher's reading processes as well as related ideas) model reading strategies.  · In Fishbowl or Hot Seat, student takes on the role of a character in the story and answers questions posed by the rest of the class. This may be in a "talk show" format.  · In class brainstorming and/or clustering, teachers and students generate ideas, impressions, facts spontaneously without correction. In student-led, small-group discussions: Reciprocal Teaching. The teacher models strategies of a good reader-generating questions about the content, summarizing, clarifying points, predicting. The students then take over the teacher's role in small groups as they assume responsibility for leading the dialogue. Literature Circles. Two potent ...

Deserts Essays - Ecosystems, Desert, Geomorphology, Xerocole, Rain

Deserts Essays - Ecosystems, Desert, Geomorphology, Xerocole, Rain Deserts A desert is an area defined by it has less than 50 cm of precipitation annually. Not all deserts are dry and sandy.Most of the worlds deserts tend to lie between 20 degrees to 30 degrees north and south latitude. North Africa, south western North America, the Middle East, and Australia support the largest deserts, but there are smaller deserts in other regions. Overall deserts cover one fifth of the earths surface.Hot desert climates are hot and dry, with high temperatures, usually around the 45 degrees Celsius mark which inturn with the low rainfall makes life in the desert very hard to support. At night the temperature can drop to around 18 degrees Celsius. With the hot deserts high temperatures and low rainfall amount, it can make life in the desert hard to support. The main way in which animals and plants survive is by adaptation, they adapt to survive in their surroundings. The Australian desert is the greatest example of a desert in which animals and plants have adapted for the ir survival.Desert plants use various techniques to reduce water loss and increase water intake. Many plants store their water in their leaves or another space. When a plant stores water in its leaves, it must keep it their, without loosing it. Some plants have a low Surface Area to Volume ratio which reduces water evaporation. There is another plant which has the ability to twist its leaves, so its thinnest side is facing the sun, thus it heats less, then less water evaporation occurs. But before plants store their water carefully, they must obtain it. The main way in which desert plants obtain their water is by having a deep root system which are extremely effective.Desert animals use a variety of different techniques of avoiding dehydration. Some animals use the fact that night time is cooler to their advantage (nocturnal). Others store water in a specialised area in their body (camel). The Rock Marsupial survives the high tempretures by living in rock crevices, or in a cave. The y found that inside the caves the tempreture is considerably lower, and the humidity is higher, therefor decreasing waterloss.

Explain two psychological theories of individual development and Essay

Explain two psychological theories of individual development and discuss how these can be used to understand the health of an individual today - Essay Example â€Å"He tried to trace current behavior to early childhood experiences including children’s sexual fantasies† (Kalat, 2008, p.24). Erik Erikson’s greatest contribution to Psychology is evidently his take on the stages of Human Development. Divided into eight stages, he argues that for every stage man has definite goals and desires to master to be able to overcome various personal conflicts. The inability to conquer these could lead to arduous consequences in the long run. His theory offers a more practical approach to dealing with psychological troubles. They are specifically founded on stimuli response from the subject. The congruence of stimuli and behavior becomes an apparent main topic for Erikson as a psychologist. Perhaps his dissimilarity lies in the perspective of change attributable to a person that he suggests. The stages, to Erikson, have particular social and emotional conflicts that lead to the paced development of the individual. The person’s inherent analysis of his life, this becomes the main focus of humanistic psychology. The newborn stage, as he suggests, is delineated to trust vs. mistrust between the infant and his parents or caretakers. This where this issue is introduced trust is established. Infancy require parental affection and constant nurturing to provide a positive grounds for human relations. The absence of these factors could lead to a future that may be ridden with the child’s inability to form bonded relationships. The main issue in adolescence is identity. This is particularly so in Western societies where this stage is vital in the formation of a person that could lead to his character throughout his life. This choice is separated between intimacy and isolation. The person may choose to be with others and commit to sharing himself or he may opt to shut out others from his life. A full lifespan gives rise to

Leith Agency Case Study Example | Topics and Well Written Essays - 750 words

Leith Agency - Case Study Example This is clearly evident in the Tennents Lager, a beer brand in Scotland, wherein it had good market share with one out of four pints consumed, but it wasn't popular among younger population. The question why younger lots were not drinking the Tennents Lager was a critical incident and the challenge was to make them believe that it was their brand (Lieth Agency case study). Lieth Agency can identify the critical incidents in the similar manner by analyzing the product and its marketability as in the above mentioned case. It is necessary to assess customer satisfaction as it is the best lead indicator of future loyalty as mentioned by Hill et al (2003:3). It is further stated that customer satisfaction will enable to know whether their expectations have been met, identify priorities for improvement for customer satisfaction and set goals for service improvement and monitor progress against a customer satisfaction index. Customer satisfaction is measure of how your organizations "total product" performs in relation to a set of customer requirements. (Hill et al, 2003:6). Similarly Vavra (1997:3) states that customer satisfaction measurement is formalized, objective tool for assessing how a business treats its clients and employees as well who testify that an organization is quality oriented. In regard to Leith Agency, the company can assess its customer satisfaction through product survey and its improvement index in terms of sales and its market share after the campaign. This will give an insight int o the effect of advertising campaign on the particular product which will in turn help in assessing the customer satisfaction. Merits of Servicescape Framework The concept of a servicescape developed by Booms and Bitner emphasizes the impact of the physical environment in which a service process takes place (Ghanghas,M n.d) wherein it plays an important role, both negative and positive, in customer's impression formation (Lin, 2004:163-178). According to Lin (2004), servicescapes are an important tangible component of the service product that provide clues to customers and create an immediate perpetual image in customers' minds. At Leith Agency, customers can encounter interpersonal servicescape as the company has to provide few ideas and samples of the ad campaign, discuss the changes required and then strike a deal while completing talks in financial matters. The framework plays important roles as package, wherein the customer is allowed to see a sample of their product or what they are going to get, so that client gets what he wants; facilitator, providing equal opportunities for both customers and service employees; socializer, providing cordial and friendly atmosphere to the customers in the office and differentiator, wherein the appearance and ambience of the workplace leaves an overall impression on the customers and provides pleasant atmosphere for its employees to work (Ghanghas, M, n.d).. The merits of servicescapes as mentioned above like package, facilitator, socialzer and differentiator will be helpful to the agency in developing a cordial atmosphere among its employees and making it stand apart from its competitors. Moreover, a difference in the type of working and ambience is itself a creative thinking which may entice the existing and future customers. References 1. CALT Learning (2007)